Melbourne, Australia
SOAR Running
Visual Identity
Motion Design
Social-first Guidelines
March 2025
A cohesive, social-first brand system built with motion at its core.
This personal project advanced SOAR’s visual identity across typography, logo usage, colour, photography, motion and graphic treatments. I developed a modular six-column grid and defined custom design and motion principles rooted in biomechanics. The result was a bold and fluid system that captures SOAR’s innovation-led approach to performance across every platform.
This personal project advanced SOAR’s visual identity across typography, logo usage, colour, photography, motion and graphic treatments. I developed a modular six-column grid and defined custom design and motion principles rooted in biomechanics. The result was a bold and fluid system that captures SOAR’s innovation-led approach to performance across every platform.
Hero Type Animation
Guinness
Social Content
Motion Design
2024—26
A multi-format campaign designed to increase trial of Guinness 0.0 across TV, social, and organic content.
Centred on the overwhelmingly positive reactions to its taste, the work dials up energy with expressive over-the-top zooms, animated typography and playful music. I led the design and animation of the campaign, including complex tracking and patch-up work to adapt content across formats and markets.
Centred on the overwhelmingly positive reactions to its taste, the work dials up energy with expressive over-the-top zooms, animated typography and playful music. I led the design and animation of the campaign, including complex tracking and patch-up work to adapt content across formats and markets.
Smirnoff
Social Content
Feb 2026
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Thermacell
Social Toolkit
Motion Design
Dec 2025
A social toolkit centred around creating a visual shield.
My design direction takes the idea of protection and works to visually exaggerate it with a force field feel effect. This allows Thermacell to visually represent product usage and benefits but also to act as a transition adding dynamism when stitching together Creator assets and moving through narratives quickly.
My design direction takes the idea of protection and works to visually exaggerate it with a force field feel effect. This allows Thermacell to visually represent product usage and benefits but also to act as a transition adding dynamism when stitching together Creator assets and moving through narratives quickly.
Malts.com
Global Templates
2025—26
A flexible global template system designed to bring a luxury, editorial feel to whisky brand Malts.
The Singleton
Social Content
2025—26
01/02
Zibbit
Brand Identity
Packaging
Jun 2025
A visual identity and packaging project for a natural insect repellent.
The goal was to create a bold look and feel that captures the rugged outdoors but in an approachable, family-friendly way.
Earth tones and natural hues shaped my color decisions, the greens and pinks also reflecting Zibbit’s plant-based ingredients and soft tone.
The logomark balances playfulness and geometric precision expressing Zibbit’s blend of family comfort and effective protection. From the logo to packaging, the system balances natural simplicity with shelf impact.
The goal was to create a bold look and feel that captures the rugged outdoors but in an approachable, family-friendly way.
Earth tones and natural hues shaped my color decisions, the greens and pinks also reflecting Zibbit’s plant-based ingredients and soft tone.
The logomark balances playfulness and geometric precision expressing Zibbit’s blend of family comfort and effective protection. From the logo to packaging, the system balances natural simplicity with shelf impact.
Draft Magazine
Cycling Magazine
Feb 2026
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Kinder
Social Content
2024—25
Kinder has been one of my main clients throughout my time at Born Social. Their audience is targeted towards families so the content is designed to be playful and fun. This page showcases motion templates from the social media playbook I designed, as well as a selection of some of my favourite gamified assets and Giphy stickers I have created for the client.
Contact
hello@bentiplr.com
@bentiplr
Services
- Motion Design
- Branding / Visual Idenities
- Deck Building
- Design Systems
- Social Content
- Editorial Layouts
About
Ben Tipler is a Melbourne-based freelance Motion Designer with a focus on digital assets and brand identity. With a background in both cultural and commercial sectors, he brings a considered, systems-driven approach to design, crafting clean, minimal and bold work.
Over recent years, Ben has collaborated with agencies, individuals and startups across the UK and Amsterdam, building social content as well as visual identities for campaigns and brands through motion. His work is rooted in strong conceptual thinking and made distinctive by his sharp eye for both detail and rhythm.