SOAR Running

Visual Identity

Branding
Motion Design
Design Systems

Mar 2025

This was a self-initiated passion project exploring how SOAR’s brand could evolve into a more visually engaging system rooted in performance. I developed a social-first brand direction and a set of visual guidelines spanning logo usage, typography, motion, image treatment, and colour.

The aim was to elevate the brand’s presence with a more premium, technical, and recognisable identity, while ensuring it could scale effectively across social and campaign touchpoints.

As part of the process, I explored multiple stylistic avenues to push the identity toward a more expressive yet controlled visual language. Through iterative exploration and refinement, I defined a set of core visual principles and translated them into clear, practical design rules, supported by applied examples.

Animated Logo

Hero Font Weights
Hero Type Treatment
Colour Palette

‘Rainbow Dot’ Animated Pattern
‘Mesh’ Animated Pattern
‘Halftone’ Animated Pattern
‘Sampler’ Animated Pattern

Community Run - Social Content

Hot Weather T - Social Asset

Product Spec - Carousell
Product Capsule Photography - Reel
SOAR Shells Guide - Story Series